When Philips introduced its new TV fashions for 2019, it highlighted certainly one of its mid-range TVs and lifted it above its flagship LED and OLED fashions.
Appointing it “The One”, there is a Mourinho-esque feeling to this endowment; apparently, that is the TV that it is best to advocate to your pals to purchase.
So let’s get this straight: Philips thinks try to be spending your cash properly on a TV that has every little thing you need, whereas it not essentially being the very best obtainable? In a nutshell, sure.
What’s the place of The One?
The 7304 is a mid-range TV from Philips. A part of the 7000-series, Philips would fairly you did not check with it in numbers, fairly simply name it The One. By way of options, sure, it now sits below the 8804 (with Bowers & Wilkins sound system) – and the 9104 (with Georg Jensen design) – and certainly the 7504, which mainly has a barely higher sound system.
So why is that this mannequin The One? As a result of it is the replace to Philips’ greatest promoting 2018 tv. That is the mannequin that bought in quantity as a result of it hits that candy spot of efficiency and worth.
It is truly the entry-level Android TV from Philips, take a step down and you progress to Philips’ personal Saphi platform as a substitute. So The One presents good connectivity, Google Assistant (with a voice button on the distant) – in addition to help for Alexa, so it is a absolutely linked TV.
The One design
Sizes: 43, 50, 55, 58, 65, 70 inches
Silver bezel with T-bar stand
Coming in a variety of sizes from 43-inches all the way in which as much as 70 inches, there are extra dimension choices on this mannequin than another that Philips presents. A silver bezel runs across the TV that appears neat, however separates it from among the minimalist TVs on the market, whereas the stand takes a T-bar design.
That T-bar presents swivel on among the smaller fashions – the 65 and 70-inch fashions lose out – whereas it is a full array LED TV, so it is a bit of thicker than some edge-lit LED rivals. That in all probability will not trouble you, as a result of Philips has one thing else to supply – Ambilight.
When you’re in search of a degree of differentiation from manufacturers like Sony or Samsung, then Ambilight is it. It is a three-sided system that can illuminate the wall behind your TV to increase the on-screen visuals into the room.
Ambilight will also be mixed with Philips Hue bulbs for a bigger expertise, in addition to varied equipment to make it much more immersive. When you do not prefer it you’ll be able to flip it off, however for us it is one thing that makes these TVs stand out – and it may be synced with music too.
Philips 7304 The One efficiency and options
4K HDR with Dolby Imaginative and prescient and HDR 10+
Full array LED with P5 processing
It is a 4K HDR TV and maybe distinctive for a TV at this degree, it helps each HDR 10+ and Dolby Imaginative and prescient. That is one thing that Philips is providing extensively throughout its TVs, and even the decrease tier 6000 collection has that means too.
This mannequin is direct lit with a full array LED association, which ought to result in good native dimming. We have seen some demo content material with the TV and we’re impressed with its efficiency. It isn’t fairly as potent because the 8804 or the OLED fashions that Philips will likely be providing, however it nonetheless has Philips P5 Excellent Image Engine tweaking the visuals.
Precisely how efficient the dimming is stays to be seen and we’ll make sure you comply with up with a full evaluation once we can get a evaluate pattern.
However there is a greater level about efficiency right here. Whereas the OLED 804/854 are pitched at those that need the most effective, the goal of The One is barely completely different. The message right here is that there will likely be some areas the place the image high quality does not match these prime ranges – however you are getting a TV that prices rather a lot much less and could also be good in your necessities.
For many individuals, which may imply that it hits that junction between nice high quality and nice worth. Not less than you understand it is providing the most recent requirements and there is a key level to think about: techniques like Dolby Imaginative and prescient and HDR 10+ do much more to enhance the standard of a mid-range panel and so they do a flagship panel. Basically, in the event you feed in a top quality supply, you may get a top quality image in return.
A noticeable sound enhance
2.zero 20W sound system
Dolby Atmos help
As you step down Philips’ vary of TVs, the sound providing drops too. Whereas the 8804 will get itself a very spectacular Bowers & Wilkins sound system, the 7304 is fairly extra regular.
It is a 2.zero system with 20W output, however it has been revised for the reason that 2018 7303 mannequin. We had the prospect to listen to a comparability and in comparison with the older mannequin the sound is richer and extra bassy, which is an efficient factor in the event you’re planning to make use of the TV’s audio system.
There’s additionally help for Dolby Atmos, however be warned that is there is no provision to actually exploit the Atmos data it would obtain – there aren’t any further audio system to create that immersive soundstage.
Nonetheless, with the TV capable of decode Atmos, it will likely be capable of get extra data out of the system to spice up the general sound expertise. Whereas that type of is sensible on the 8804 or OLED+ 903 with extra succesful sound techniques, it is barely at odds with the positioning of this TV.
You may get a greater sound expertise from a separate sound system or soundbar, however help for Dolby Atmos on the TV degree ought to imply that in the event you’re streaming that Atmos content material from Netflix, for instance, the TV understands what to do with it – even when meaning passing it out to a appropriate soundbar or receiver.
In fact, these are issues we’ll have to look at in additional element once we come to evaluate this TV.
Philips has but to pin a worth on The One – the 7304 – however we suspect it will likely be near the pricing of the 2018 model of this TV. That will put the 55-inch mannequin at round an RRP of £800.
Whereas the proposition of The One appears a bit of odd, we will not assist however see Philips’ logic right here. Flagship TVs are inhibitively costly, there’s plenty of jargon surrounding TVs and the codecs they provide. On this TV plenty of packing containers are ticked and whereas the cinephile would possibly see it as a mid-range TV, it would simply be the one for the plenty.
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