Ever since UFC moved to ESPN in January, its rankings have been continually boosted by school basketball lead-ins.
On Saturday, the shoe was on the opposite foot.
The second UFC Battle Night time foremost card on ESPN, headlined by Justin Gaethje’s first-round knockout win over Edson Barboza from the Wells Fargo Area in Philadelphia averaged 828,000 viewers for the principle card. The primary card aired sooner than ordinary for a UFC televised present, from 7-10 p.m. Japanese. That quantity compares unfavorably to the 1,463,000 viewers for the present headlined by Cain Velasquez vs. Francis Ngannou on Feb. 17.
Greater than something, the offender was the NCAA males’s school basketball match on TBS, which did 7,722,000 viewers for Texas Tech vs. Gonzaga, after which adopted with 10,486,000 viewers for the eight:45 p.m. sport with Purdue vs. Virginia.
The primary occasion itself, did have vital curiosity, peaking at 1.four million viewers, which exhibits the general quantity would have doubtless been considerably greater had the battle gone longer than 2:30.
With the competitors, the UFC drew an older viewers and one the place viewership focused on the principle occasion fairly than the entire present. The very best rankings had been for viewers over the age of 50, which is uncommon for a UFC present.
The UFC solely completed ninth within the 18-49 male demo for the day, due to all of the basketball-related programming, a class UFC occasion can be anticipated most nights to battle for first place in.
Among the many main markets, the UFC’s strongest marks had been an zero.9 score in Atlanta, zero.eight in Washington, D.C., and zero.6 in New York and San Francisco.
The prelims, headlined by Marina Rodriguez’s determination win over Jessica Aguilar, averaged 480,000 viewers from 5-7 p.m. Japanese.
High Rank boxing, from the 2300 Area in Philadelphia, headlined by Oleksandr Gvozdyk vs. Doudou Ngumbu, which adopted UFC on ESPN, averaged 655,000 viewers.
Bellator on Friday night time did 307,000 viewers on Paramount for a present headlined by a battle of the 12 months candidate with Brandon Girtz profitable a call over Saad Awad. That determine was up from 255,000 the prior Friday for a present headlined by Emmauel Sanchez vs. Georgi Karakhanyan. The Sanchez vs. Karakhanyan present drew the second-lowest common viewers for a major time Bellator occasion since its transfer to Spike TV, which is now Paramount.
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